E-Markting
Market ,profit,internet,trade
5 Keys to Marketing Products Online
Reaching the point in your business’s development where you have a ready to market product is a wonderful feeling. Chances are that your journey began with a Eureka, moment which led to tons of research and planning and then finally you have a product.
But guess what? You’ve reached a milestone moment, but you’ve still got a ways to go. Just to put it into perspective just look at how much time companies spend on developing products and then compare that to how much time they spend marketing those products.
The work you must do to bring just one product to the market online is almost identical to the work that you must do to market your entire business online.
In short bringing a product to market, online, will require you to create an online marketing planaround the product that you intend to sale. This plan should be founded upon 1) what you know about your audience, 2) what you know about your audience and 3) your product’s USP. Those three items should serve to guide your decisions on items such as the type of website to create and the type of online promotional tactics to engage in. So let us begin with the bedrock of your product’s online marketing plan-research.
1 – Do Your Research
Doing your research consists of learning your audience, your competition, and your industry. You can learn your audience by analyzing your own website and website’s with similar audiences on Quantcast, you can review your website’s internal search data, and take note of the conversations that you have with members of your audience. You are looking for clues that tell you 1) who your audience is, 2) what their needs and wants 3) when they buy, 4) how they decide on what and where to purchase 5) where does your audience spend their time at online, 6) what is their level of comfort with their current situation and etc.
This information will come in handy when you want to do things such as decide which social media platforms to utilize or when you want to determine the type of voice to use in your messaging.
