Soon, you'll be seeing sponsored ads between pictures of your ex-girlfriend's cat and posts about how awful that one waiter was at dinner.
Beginning in January of 2012, Facebook is expanding the real estate for sponsored advertiser space. While once relegated to the right-hand column of the main page, ads will now appear within your primary news feed as well, emerging sporadically between other, more legitimate posts from your friends.
This isn't the first time good ol' Zuckerberg tried the tactic; back in late 2006 Facebook pulled a similar stunt in which standard "sponsor messages" began appearing in nearly the same fashion. This practice lasted all the way into 2008 when the site deemed the system too "disruptive" to the social media experience of its users. Now, four years later, the company has decided to give it another go, but this time with a shiny new twist.
