Nutrition labels should be placed in the centre of food packaging, rather than in one corner, if shoppers are going to read them, says a US study.
Using an eye-tracking device, researchers from Minnesota also found that the average consumer only reads the top part of a food content label.
Using an eye-tracking device, researchers from Minnesota also found that the average consumer only reads the top part of a food content label.
They studied 203 people while looking at 64 different grocery products on a computer screen.
The Journal of the American Dietetic Association published the results.
